PEMANFAATAN TEKNOLOGI INFORMASI UNTUK MENINGKATKAN PENJUALAN DAN PEMASARAN PRODUK OLAHAN SAYUR KELOMPOK TANI DESA SAMIRAN, KECAMATAN SELO, KABUPATEN BOYOLALI

Abstract

The innovation produced by the community of Samiran Village, Selo, Boyolali Regency by
processing vegetables into vegetable chips provides high economic opportunities for the
community. Vegetable chips produced by farmer groups are currently only sold in the Boyolali
area. So that vegetable chips can be known more widely and generate higher income, the author
is motivated to carry out community service activities. This activity was carried out with the aim
of motivating farmer groups to be able to sell and market using social media. In addition, this
activity provides knowledge to farmer groups on how to use social media so that they can
increase sales and do marketing properly. The implementation method used in this activity is a workshop on the importance of using social media and how to use social media to support
marketing and product sales. The activity was carried out smoothly. All participants participated
in the workshop activities by actively asking questions and following all directions and
procedures for making social media well. Suggestions for further community service activities
are to conduct periodic reviews in order to monitor the promotion and sales process of vegetable
chips and provide additional material related to how to create content that can attract
consumers to buy vegetable chips.