PENDIDIKAN DAN PELATIHAN PADA MASYARAKAT DALAM MENGGERAKKAN UMKM SEBAGAI PENINGKATAN PUNDI MELALUI KEARIFAN LOKAL DI DESA KARANGNONGKO KECAMATAN KARANGNONGKO KABUPATEN KLATEN

Authors

  • Titik Purwanti Fakultas Ekonomi dan Psikologi, Universitas Widya Dharma Klaten
  • Agung Nugroho Jati Fakultas Ekonomi dan Psikologi, Universitas Widya Dharma Klaten
  • Susyanti Fakultas Ekonomi dan Psikologi, Universitas Widya Dharma Klaten
  • Tri Utami Fakultas Ekonomi dan Psikologi, Universitas Widya Dharma Klaten
  • Anis Marjukah Fakultas Ekonomi dan Psikologi, Universitas Widya Dharma Klaten
  • Irvan Juliansyah Fakultas Ekonomi dan Bisnis, Universitas Sahid Jakarta
  • Rukmini Fakultas Ekonomi dan Bisnis, ITB AAS Indonesia
  • Devi Nor Qomah Fakultas Ekonomi dan Psikologi, Universitas Widya Dharma Klaten
  • Nita Amelia Fakultas Ekonomi dan Psikologi, Universitas Widya Dharma Klaten

DOI:

https://doi.org/10.52429/saj.v4i2.34

Keywords:

UMKM, Human Resources of UMKM, Local Wisdom in Marketing and Selling

Abstract

Rebana instruments UMKM in Karangnongko Hamlet, Karangnongko District, Klaten Regency have been selling across provinces, however, rebana instruments UMKM  have obstacles in increasing their income. Based on this, UNWIDHA through community service (PKM), in collaboration with Sanggar Saraswati agreed to help provide education and training to the community in mobilizing UMKM  as an increase in funds through local wisdom in Karangnongko Village, Karangnongko District, Klaten Regency. UMKM under the coordination of Sanggar Saraswati Klaten initially before being given mentoring and training were not able to succeed and be well known in the wider community. In addition, UMKM under the coordination of Sanggar Saraswati Klaten which initially did not receive support from the Klaten regional government and were not able to market their products, after receiving mentoring, their existence was highly regarded and they were able to participate in exhibitions.

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Published

2025-12-31

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Section

Articles