PROGRAM PENGUATAN SDM DAN MANAJEMEN BISNIS KOPI NGEMPLAK BOYOLALI BERBASIS AGRIBISNIS HULU–HILIR

Abstract

The first activity carried out in this community service program was observation and identification of problems related to human resource capacity in coffee business management in Ngemplak District, Boyolali Regency. Based on the observations conducted, several problems were identified, including limited managerial skills, lack of post-harvest processing knowledge, weak entrepreneurial mindset, and limited utilization of digital marketing technology. The expected outcomes of this activity are increasing the knowledge, skills, and professionalism of human resources in managing coffee businesses from upstream to downstream. In addition, the activity aims to improve entrepreneurial competence, teamwork, product innovation, and digital marketing capabilities.
Based on the implementation of counseling, training, mentoring, and practical demonstrations, participants gained better understanding regarding coffee cultivation management, post-harvest processing, business management, digital marketing, organizational management, and entrepreneurship. Participants also became more motivated to improve product quality and expand coffee marketing networks.